B CORP BEAUTY COALITION CHALLENGES COP30 WITH "GOING BEYOND" CAMPAIGN, BACKED BY WORKING PROOFS FROM THE INDUSTRY

As global leaders gather at COP30 to discuss climate commitments, the B Corp Beauty Coalition is launching its "Going Beyond: Positive Actions in the Beauty Industry" campaign to drive systemic change and collective action.

At a time when the world’s ecosystems and communities are calling for urgent transformation, the campaign launches as a comprehensive, three-pronged effort to drive positive change: an Open Letter to challenge world leaders, a collection of Case Studies providing real-world proof, and practical insights to inspire industry-wide action.

Representing over 60 united Certified B CorporationTM beauty companies, the Coalition is demonstrating that a business model based on positive action is not just an aspiration — it is already working and, when amplified, can become a catalyst for change.

"The Going Beyond Campaign is a testament to the power of people in business to step up in moments that matter and show that going beyond business as usual is possible", said Char Love, Chair of the B Beauty Coalition COP30 Working Group and Chief International Advocacy Officer at Natura. "At COP30, we are not just presenting a challenge; we are showcasing tangible solutions and a clear roadmap for a more sustainable and equitable future for the beauty industry and beyond."

A Challenge, The Proof, and The Top 10 Insights.

The campaign is built on three key pillars:

A Challenge to World Leaders: An Open Letter has been issued to policymakers at COP30, urging them to turn words into action — to Act with Courage, Champion the Change-Makers, and foster Deeper Collaboration to accelerate progress.

The Proof of Action: The campaign is backed by a powerful collection of Case Studies from industry leaders and innovators including Apivita, Davines Group, Ecobean, Elemis, Evolve, L’Occitane Group, MaCher, Natura & Co, N&B Natural is Better, Prose, and more. These examples showcase proven, measurable positive actions — from regenerative sourcing to circular packaging — that are already being implemented and need to be scaled.

Top 10 Insights For The Industry: Distilling the lessons from these case studies, the Coalition is also presenting its "Top 10 Insights" for positive action, serving as a practical roadmap for other businesses to follow.

“The B Corp Beauty Coalition stands for courage and collaboration in the face of crisis”, said Leticia Stables, Global Coordinator of the B Corp Beauty Coalition. “The Going Beyond campaign reminds us of what matters most — and what’s possible when businesses and leaders act with conviction and purpose. Together, we can redefine what beauty truly means for the world.”

Available Resources

All campaign resources and tools are publicly available to inspire action across the industry and beyond. They can be accessed through our campaign page via the link: [Going Beyond Page].

About the B Beauty Coalition

The B Beauty Coalition is a global alliance of over 50 Certified B Corp beauty companies committed to reshaping the beauty industry. Through collaboration, transparency, and shared values, the coalition works to accelerate progress on climate action, inclusivity, ethical sourcing, and regenerative practices — proving that beauty can be a force for good.

Press Contact

Letícia Stables - Global Coordinator, B Beauty Coalition
Click here to contact.