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THE GOING BEYOND TOOLKIT

Eighteen case studies from ten B Corp beauty brands, showing what going beyond business as usual looks like in practice.

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ABOUT THIS COLLECTION

This toolkit gathers the case studies submitted by the members of the B Corp Beauty Coalition for our COP30 campaign, Going Beyond: Positive Actions in the Beauty Industry.

Every story follows the same structure (Who and Why, Initiative, Impact, Quote and Call to Action), so that they can be read side by side while each brand keeps its own voice. Together they carry one message to policymakers, to the industry and to the public: going beyond business as usual is not an aspiration, it is already happening.

THE BRANDS INSIDE

Ten members of our global community opened up their projects, their numbers and what they learned along the way:

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INSPIRATION FROM OUR MEMBERS!    
Discover here how our global community is going beyond across five impact areas:

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COLLABORATION: Partnerships creating collective impact.

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INNOVATION:
New products or business models addressing challenges.

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ENGAGEMENT:
Employee, consumer and industry activation.

Ingredients

INGREDIENTS:
Sustainable sourcing and certified ingredients.

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GOVERNANCE:
Steward-ownership, board-level nature & sustainability integration.

 

WHY THIS CAMPAIGN MATTER? 

Scale of impact: The beauty industry touches billions of lives daily — and holds enormous power to influence sustainable change.

Proven credibility: 100% of our members are B Corp-certified, meeting rigorous social and environmental standards.

Beyond business as usual: Real case studies demonstrate how companies are already reshaping beauty across five pillars — Collaboration, Innovation, Engagement, Ingredients, and Governance.

Systemic change: By fostering cross-company collaboration, we accelerate solutions that no single brand could achieve alone.

Inspiring action: Combining hard data with powerful stories, we mobilise the sector to act collectively for positive, lasting impact on people and the planet.


Click in the link to sign our campaign letter and add your voice to our global movement! 
Join us now and be part of the change you want to see in the world: