B BEAUTY COALITION UNVEILS POWERFUL NEW CAMPAIGN CALLING FOR PRINCIPLED LEADERSHIP IN THE BEAUTY INDUSTRY
7 of May, 2025
In the face of growing resistance to DEI and environmental impact — the B Beauty Coalition is proud to launch a bold new video campaign that reaffirms the industry’s intention to lead with purpose, integrity, and unity.
The video, featuring members of B Corp Certified beauty brands around the world, showcases an unwavering commitment to sustainability, inclusivity, and regeneration in the face of increasing pressure to compromise on values.
“This is not the time to retreat. It’s time to be bold. To be brave. And to protect real beauty — the kind we can only create together.”
At a time when divisive rhetoric and short-term thinking are threatening long-standing efforts for environmental and social progress, this campaign serves as both a rallying cry and a call to action. It represents a collective stand from more than 90 purpose-driven beauty brands that refuse to go backwards.
The video captures a declaration of unity and shared purpose among B Beauty Coalition members; an invitation to the wider industry to join in shaping a more sustainable and inclusive future; and also a reminder that business can, and must, be a force for good.
The B Beauty Coalition invites media partners, industry stakeholders, and change makers across all sectors to visit, engage, and amplify the message by resharing the video across their own channels. By doing so, we amplify the call for courageous leadership and principled action.
Watch and Share the Video
The campaign launches on Wednesday, 7th of May on the B Beauty Coalition LinkedIn page.
About the B Beauty Coalition
The B Beauty Coalition is a global alliance of over 50 Certified B Corp beauty companies committed to reshaping the beauty industry. Through collaboration, transparency, and shared values, the coalition works to accelerate progress on climate action, inclusivity, ethical sourcing, and regenerative practices — proving that beauty can be a force for good.
Media Contact
Letícia Stables - Global Coordinator, B Beauty Coalition
Click here to contact.