VISION

THE B CORP BEAUTY COALITION WILL LEAD THE BEAUTY INDUSTRY TOWARDS A FUTURE WHERE EVERY PRODUCT ENHANCES BOTH INDIVIDUAL WELL-BEING AND THE HEALTH OF OUR PLANET, CREATING A RIPPLE EFFECT OF POSITIVE IMPACT FOR GENERATIONS TO COME.
Our Vision

MISSION

OUR MISSION IS TO UNITE B CORP CERTIFIED BEAUTY COMPANIES IN A COLLECTIVE EFFORT TO PROMOTE BETTER BUSINESS PRACTICES.
Our Mission

OVER THE NEXT 5 YEARS THE COALITION WILL BE FOCUSED ON 3 OBJECTIVES:

1

INNOVATE FOR BETTER PRACTICES

Use our collective expertise to solve problems

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OUTCOME A PACKAGING

Collectively solve problems related to packaging, especially reduction of plastics, sampling and difficult to recycle materials

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OUTCOME B DECARBONISATION

Decarbonize our operations + value chains by sharing measurement data, reduction strategies and expanding emissions factors.

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OUTCOME C INGREDIENTS

Support transition to ingredients/formulas that are both safe/non-toxic and protect biodiversity and natural resources

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OUTCOME D SOURCING

Advance regenerative sourcing and agriculture

2

COLLABORATION AND SHARED LEARNING

Provide a member platform to share ideas and expand impact

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OUTCOME A SHARED PLATFORM

Create a member platform for knowledge exchange

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OUTCOME B COLLABORATION TOOLS

Provide mechanisms for inter-coalition collaboration

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OUTCOME C EVENTS & NETWORKING

Provide network opportunities for members to connect, build community and promote the coalition

3

ADVOCACY AND EDUCATION

Provide our collective voice to influence change in policy and consumer education

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OUTCOME A POLICY ADVOCACY

Participation in advocacy that can drive positive change for specific issues that affect our industry

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OUTCOME B EXTERNAL PARTNERSHIPS

Develop partnerships with instituitions such as Academia for research

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OUTCOME C CONSUMER EDUCATION

Develop resources that help citizens make responsible purchasing decisions

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OUTCOME D BEAUTY INCLUSIVITY

Advocate and support for inclusive practices for product offering, marketing, brand and supplier support