The Power of Collective Action for Systemic Change

JOIN US FOR THE B CORP BEAUTY WEBINAR!

This special B Corp Beauty Coalition Webinar Session is a space for beauty B Corps across the world who want to better understand the new B Lab Standards V2 and accelerate their impact. We will focus on the new impact topic of GACA, provide an overview of its requirements and explore how it comes to life with the B Corp Beauty Coalition work as an example.

In this session, you’ll explore how collective action can drive systemic change in the beauty industry and how your company can be part of it. You will also hear directly from members of the B Corp Beauty Coalition and the work they do to build a global growing community of B Corps that promotes change in the beauty industry.

Grounded in the B Lab Network’s Theory of Change, this session will provide practical insights, peer learning, and concrete next steps to continue your impact improvement journey.

WHEN: 27th of May
TIME: 3pm - 4:15pm GMT (5pm - 6:15pm CET)
REGISTRATION: Via the brief form below

WHAT CAN YOU EXPECT FROM THE SESSION?

🔍 Understand the GACA impact topic of the new B Lab Standards (V2)
🌍 Discover how collective action can drive systemic change by learning from the work of the B Corp Beauty Coalition
🤝 Explore how the B Corp Beauty Coalition supports collaboration across the beauty industry
🚀 Learn where to further continue your impact improvement journey after the webinar

CONFIRMED GUESTS SPEAKERS:

CHAR LOVE

Chief International Advocacy Officer at NATURA & CO

Grace Son

Standards Senior Manager at B LAB

Jon Lund

Partnerships & Sustainable Sourcing Manager at MACHER

Leticia Stables

Global Coordinator at B CORP BEAUTY COALITION

Sonia Ziveri

Chief Sustainability Officer at DAVINES

VALENTINA DEMORI

Senior Community Engagement Manager at B LAB EUROPE

🔍 A GLIMPSE INTO THE SESSION AGENDA:

→ Welcome & Introductions (5 min)
→ B Lab’s Theory of Change (5 min)
→ B Lab V2 Standards: Why Are We Raising The Bar? (5 min)
→ Government Affairs & Collective Action: GACA (10 min)
• Introduction to the New Impact Topic
• Why collective action is crucial for systemic change
• Collaboration for social & environmental impact
→ Peer Discussion: (15min)
• A chance to meet and connect with fellow Beauty B Corps across the globe
→ B Corp Beauty Coalition in Action (25 min)
• Collective action in practice across the beauty industry
→ Closing Remarks (5 min)

This webinar is designed for Beauty B Corps not yet part of the Coalition. The session will be interactive, accessible, and practical, offering tangible takeaways that participants can immediately apply within their own organisations. We warmly encourage you to join us and share this opportunity with your teams.

✨ We look forward to connecting with you on 27 May!

Scale of impact: The beauty industry touches billions of lives daily — and holds enormous power to influence sustainable change.

Proven credibility: 100% of our members are B Corp-certified, meeting rigorous social and environmental standards.

Beyond business as usual: Real case studies demonstrate how companies are already reshaping beauty across five pillars — Collaboration, Innovation, Engagement, Ingredients, and Governance.

Systemic change: By fostering cross-company collaboration, we accelerate solutions that no single brand could achieve alone.