OUR MANIFESTO

Skin Health Happiness Regeneration Collaboration Innovation

As members of the B Corp Beauty Coalition, we envision a new approach to beauty that prioritises soil as much as skin, HEALTH AS MUCH AS HAPPINESS, evidence as much as ESTEEM, and REGENERATION AS MUCH AS RESULTS. We commit to working together to share knowledge and best practices, spark exploration and responsible innovation, and to speak consistently and clearly, to deliver genuine benefits to our customers, our communities, and our planet.

VISION

We believe that by working together, B Corp-certified beauty brands can lead and inspire the wider industry toward better business practices — harnessing our shared expertise, commitment, and collective action to drive systemic and lasting positive change.

MISSION

We are in a mission to unite B Corp-certified beauty brands in a collective voice and shared action that accelerates industry transformation — championing collaboration, innovation and advocacy to elevate better business practices for the benefit of communities, ecosystems, and the beauty sector at large.

1

INNOVATE FOR BETTER PRACTICES

Use our collective expertise to solve problems

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OUTCOME A PACKAGING

Collectively solve problems related to packaging, especially reduction of plastics, sampling and difficult to recycle materials

OUTCOME B DECARBONISATION

Decarbonize our operations + value chains by sharing measurement data, reduction strategies and expanding emissions factors.

OUTCOME C INGREDIENTS

Support transition to ingredients/formulas that are both safe/non-toxic and protect biodiversity and natural resources

OUTCOME D SOURCING

Advance regenerative sourcing and agriculture

1

INNOVATE FOR BETTER PRACTICES

Use our collective expertise to solve problems

OUTCOME A

OUTCOME A PACKAGING

Collectively solve problems related to packaging, especially reduction of plastics, sampling and difficult to recycle materials.

1-1

OUTCOME B DECARBONISATION

Decarbonize our operations + value chains by sharing measurement data, reduction strategies and expanding emissions factors.

OUTCOME C

OUTCOME C INGREDIENTS

Support transition to ingredients/formulas that are both safe/non-toxic and protect biodiversity and natural resources.

2-1

OUTCOME D SOURCING

Advance regenerative sourcing and agriculture.

2

COLLABORATION AND SHARED LEARNING

Provide a member platform to share ideas and expand impact

Group 6813

OUTCOME A SHARED PLATFORM

Create a member platform for knowledge exchange.

OUTCOME B COLLABORATION TOOLS

Provide mechanisms for inter-coalition collaboration.

OUTCOME C EVENTS & NETWORKING

Provide network opportunities for members to connect, build community and promote the coalition.

3

ADVOCACY AND EDUCATION

Provide our collective voice to influence change in policy and consumer education

OUTCOME A POLICY ADVOCACY

Participation in advocacy that can drive positive change for specific issues that affect our industry.

OUTCOME B EXTERNAL PARTNERSHIPS

Develop partnerships with institutions such as Academia for research.

OUTCOME C CONSUMER EDUCATION

Develop resources that help citizens make responsible purchasing decisions.

OUTCOME D BEAUTY INCLUSIVITY

Advocate and support for inclusive practices for product offering, marketing, brand and supplier support.